Brand strategy
Powerful identities!
Brand strategy
Brand strategy
Let's define a solid strategy for your brand
Why nowadays it is not enough just to have a good logo.
Brand strategy
Brand strategy is a comprehensive plan designed to establish the foundation and direction of a brand. It is developed with the purpose of building the identity from the inside out, enabling the company to stand out in a competitive marketplace.
The primary objective is to forge strong connections with consumers, thereby cultivating long-term brand loyalty.
In order to fully understand the essence of the brand and approach the creation of its strategy, a detailed briefing is essential. This document, meticulously completed by the client with calm and dedication, provides the essential elements to guide the strategic process effectively.
01.
About the Brand
Naming: We will explain the detailed Origin and Meaning of the name, investigating its context in search of similarities or differences that reflect what the brand seeks to communicate.
Brand Identity: We will tell the story of the brand and its raison d'être. We will explain the rationale behind its existence.
02.
Brand Purpose
Mission: It articulates the essential purpose of the company, detailing its actions, its audience and the method used to achieve it.
Vision: It is a long-term oriented statement that paints the desired picture of the company's future. It answers the question: Where does your brand aspire to be in the future?
03.
Objectives
Goals: We will define brand objectives and concrete, achievable goals that are in line with the brand's vision and strategy. These elements will provide a clear guide to direct efforts and achieve the desired success.
04.
Differential proposal
We will define:
What makes the mark.
How It does so in order to differentiate itself from its competitors.
Why the brand exists and what solution it intends to cover in the market.
05.
Personality
We will approach the brand as if it were a person, delineating its personality with human attributes and distinctive traits. This approach seeks to establish a closer connection between the brand and its target audience.
06.
Voice Tone
How your brand communicates with its audience. To develop the Voice it is essential to define the brand's personality and tone of communication, establishing a consistent approach that suits the audience and message, whether informal and approachable or more formal and serious.
07.
Values
We will identify and explain the brand values and their relevance to your identity.
Values are key to building a strong brand, attracting consumers who identify with them. When a brand communicates and practices consistent values, it gains trust and loyalty.
08.
Competition
We will analyse your competition to identify both strengths and weaknesses. This will make it easier to identify opportunities to differentiate and differentiate your brand from the competition.
09.
Target audience
In search of the potential customer! Knowing your target audience is fundamental to know who you are talking to and to be able to be
more assertive with language, tone of voice and brand communication.
10.
Value Proposition
Brand promise: represent the fundamental commitment a company makes to its customers. This promise reflects the expectations that consumers may have of the brand's products or services and highlights how it differs from the competition.
11.
Visual Identity and Brandbook
Once we have carefully mapped out the brand strategy that best aligns with your business values and objectives, we move on to the creation of the visual identity and brandbook. This step is critical, as it will transform the conceptual strategy into tangible visual elements. From the logo design to the colour palette and typography, every detail will be meticulously selected to reflect the unique essence of your brand. The brandbook, meanwhile, will be the guide that ensures consistency and coherence at every point of contact with your audience, establishing a strong and memorable visual identity.
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Brand strategy
Frequently asked questions about
Brand Strategy or Branding Strategy
A brand strategy is essential because it provides direction and coherence to all brand interactions. It helps to differentiate in the marketplace, build customer loyalty and establish a unique and memorable identity.
Defining brand personality involves identifying your brand's values, communication tone and distinguishing characteristics. You can conduct surveys, analyse customer perceptions and assess how you want your brand to be perceived.
The duration varies depending on the complexity of the strategy and the speed of implementation. In general, it can take several months from planning to full implementation. Consistency and patience are key.
Success can be measured by key performance indicators (KPIs) such as brand recognition, customer loyalty, revenue growth and positive perception compared to competitors.
Yes, it is crucial. Market trends and consumer preferences change over time. Periodically reviewing and adjusting brand strategy ensures that it remains relevant and effective in a dynamic business environment.
