NAMING AGENCY
Relying on a Naming Agency to find a name for your company or project is more common than you think.
The naming is the first step to giving personality to a brandThe right name says a lot about the brand, makes it more attractive and, above all, more recognisable.
If you are here, it is because you know how difficult it can be to find the right name and how long it can take.
We enjoy christening brands with:
- DESCRIPTIVE NAMES
- NAMES WITH VALUES
- NAMES WITH GOOD PHONETICS
- NAMES WITHOUT NEGATIVE CONNOTATIONS
- NAMES WITH AVAILABLE DOMAINS
- REGISTRABLE TRADE MARK NAMES
Naming & Branding project for a psychological cabinet.
Naming, Branding & Web project for a healthy and homemade takeaway food house.
What process do we follow to create a company or brand name?
Before starting the search for the name, we must think about the central pillar of the brand, since all the elements of the company's corporate identity (logo, brandbook, visual identity, verbal identity, tone of communication, etc.) will be created around the name.
Next, we will analyse the market and the target audience for our product or service.
And, of course, the competition by drawing up a list of brand names from other sectors that are similar to our project.
Defining objectives and the way forward
In the brainstorming that you will do with your naming agency, hundreds of proposals will be born and it is very important to be clear from the beginning what we want to transmit and also what we don't want to transmit.
Examples include:
- LUXURY OR ECONOMIC NAME
- YOUTH OR FORMAL NAME
- NAME WITH A NEUTRAL OR POSITIVE TONE
- MEMORABLE OR CONVOLUTED NAME
- NATIONAL OR INTERNATIONAL NAME
Project for NamingBranding & Packaging for a gourmet chicken restaurant.
Re-Naming, Re-Branding & Re-Web project for a scientific communication association.
Preliminary listing and selection
Several brains are involved in this process at the same time. The diversity of perspectives contributes to enriching the process and opening up new avenues.
Once the final names have been selected, the availability of the trademark and domain registration is checked.
That is why the support of your naming agency is so important because it has the knowledge to carry out the whole process of creating the name of your brand or company and to ensure that this "NAMING" is engraved in the brain of your clients, forever.
Need more info? Write to us.
If you need a powerful name for your brand, the ASH Proyectos Creativos team has all the tools to help you.
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