Brandbook for
Memorable brands
Brandbook design and layout for marketing agency Ascend
Every brand needs a Brandbook
Boost your brand with a visual identity guide
In today's vast business landscape, consistency is key to standing out.
At our agency, we understand that a Brandbook is not simply a set of guidelines; it is the roadmap that ensures that every visual interaction reflects the essence of your company.
We explore and address brand strategy and visual consistency through our detailed Brand Guidelines, setting an unrivalled standard.
Process of creating your Brandbook
From Conception to Practical Implementation
The Brandbook is not just a manual, but a visual account of your brand's story. From the creation of guidelines to their application in various media, we explore our Brandbook creation process. It shows how we transform values, typography and colours into clear guidelines, ensuring visual consistency that resonates with your audience.
This visual story encapsulates the essence of your brand and becomes a beacon that lights the way to visual coherence. As you explore our process, you'll immerse yourself in the meticulous fusion of values, distinctive typography and colour palette that bring a unique identity to life.
A brand manual doesn't just set guidelines; it's a dynamic tool that evolves with your brand. As you grow and adapt, our manual adjusts to reflect those changes, ensuring that your visual identity is always aligned with the evolution of your business. This adaptability ensures that your brand remains relevant and engaging in an ever-changing world.
Brandbook for ga brand of soft drinks with more than 30 different flavours.
Brand manual and Website for Adamant, a company that manufactures chargers for electric cars.
The importance of having a good brandbook as a brand manual
Improve your brand's impact with an identity guide
The corporate visual identity guide is a fundamental resource that encapsulates the essential elements and basic rules for the proper management of a brand and all its representative graphic elements.
No brand can be considered complete without a corporate visual identity guide that clearly defines its boundaries and how it should be used correctly.
From a single page to a large book, the size of the manual will determine the inclusion of several key elements that will make up the corporate visual identity guide.
We will then carry out a detailed analysis of the market and the target audience for our product or service.
In addition, we will evaluate the competition by drawing up a list of brands from other sectors that have similarities with our project.
What are the elements of the guide?
Every point is indispensable in your Brandbook
1. Values of the company.
2. Tone of voice of the messages.
3. Construction of the Logo which is presented on a grid to define its size and security margins. Horizontal and vertical format.
4. Colours corporate. Selection of spot colours and their correspondence with CMYK and RGB, and their monochrome versions.
5. Typefaces. Primary and secondary typeface family in all its versions: thin, light, regular and bold, etc.
6. Correct and incorrect uses.
7. Application on photography
8. Application on stationery and merchandising
9. Application of slogans and descriptors
Brandbook for oneclick, a company providing digital technology for educational publishers
Let's talk
Let's define your style, let's communicate your essence!
Discover the art of visual coherence with our brand manual design service.
We will create a guide that reflects the unique essence of your company and establishes a strong connection with your audience.
Let's build your path to recognition together! Ready to bring your identity to life?
Contact us now and create a lasting impact with your personalised brandbook!
Frequently asked questions about
Brandbooks or Brand Guides
A complete brandbook should include elements such as the logo, colour palette, typography, tone of voice, use of images, applications in different media and situations, as well as guidelines for visual and verbal brand consistency.
A brandbook is crucial for establishing and maintaining brand consistency. It provides clear guidelines to all team members and external partners on how to present the brand in a consistent way, which strengthens the company's identity and builds a strong image in the minds of consumers.
It is important to design a flexible brandbook that can be adapted to various platforms and channels. It indicates specific guidelines for each medium, such as social media, print, websites, making sure to maintain the essence of the brand while adjusting to the specific needs of each channel.
Updating the brandbook may be necessary over time due to changes in the company's strategy or in the market. It is critical to establish a clear process for updates, making sure to communicate changes to all involved and provide updated resources in a timely manner.
Training is key. Offer regular training sessions to educate your team on the brandbook guidelines and their importance. In addition, you should establish review procedures to ensure that all communications and materials comply with the guidelines set out in the brandbook.
