BRANDBOOK DESIGN
CORPORATE IMAGE MANUAL
BRAND OR VISUAL IDENTITY GUIDE
Below are some of the corporate image manual or corporate visual identity guide design projects that we have created for other clients, both large companies and entrepreneurs.
Turn your logo into a BRAND with a Brandbook, corporate image manual or corporate visual identity guide.
We can create a brand guide for you or your company so that you can work with it in the future. This way, in future creative projects your team and your partners will have all the indications about your corporate visual identity to follow the same path keeping the rules of your corporate image.
THE IMPORTANCE OF HAVING A GOOD BRANDBOOK
CORPORATE IMAGE MANUAL
CORPORATE VISUAL IDENTITY GUIDE
The corporate image manual or corporate visual identity guide is a very useful document that contains the essential elements and basic rules that must be taken into account for the correct use of a brand and all the graphic elements that represent it.
No brand is fully complete without a corporate image manual or corporate visual identity guide that defines its scope or limits, and how it should be used correctly.
Depending on the size of the manual, which can range from a single page to a full book, several key elements will make up the corporate image manual or corporate visual identity guide.
ELEMENTS OF
CORPORATE IMAGE MANUAL OR
CORPORATE VISUAL IDENTITY GUIDE
1. Values of the company.
2. Tone of voice of the messages.
3. Construction of the Logo presented on a grid to define its size and security margins. Different versions in horizontal and vertical format.
4. Colours corporate. Selection of Pantone colour(s) (in spot colours) and their correspondence with CMYK and RGB, and their monochrome versions. In the event that the brand supports other alternative shades, these shall also be presented in the Manual.
5. Typefaces. Primary and secondary typeface family in all versions: thin, light, regular and bold et....
6. Correct and incorrect uses.
7. Application on photography
8. Application on stationery and merchandising
9. Application of slogans and descriptors
Once these fundamental aspects of the manual have been defined, the applications and implementation of the brand in all the company's corporate supports will be established, such as basic stationery (business cards, letterheads and envelopes, folders, etc.) and communication elements such as posters, billboards, merchandising, company uniforms, etc.
A corporate image manual or corporate visual identity guide is always necessary to unify criteria inside and outside the company at brand level and, above all, to project a solid and coherent image in all the pieces and communications that the entity carries out externally.
It should be borne in mind that a brand evolves in parallel with the growth of a company, so it is necessary to update the manual as changes in the visual image occur in line with this evolution.
